Nissan Energy Movie
2025 | Concepting, Script Writing, Art Direction
The problem underneath the problem
Nissan's brief was technical: V2G, a car that gives power back. The real task: shift how people feel about what a car is for.
Finding the metaphor
Inspired by forest root networks quietly sharing resources, Nissan EVs became living nodes in a hidden energy network, showing V2G without explaining it.
Making it real, from a distance
Concepted in Japan, shot in the UK, fully remote, in real homes with documentary-style natural light. The discipline was in what we chose not to show.
What it did
Anchored Nissan's Japan Mobility Show presence (423,000+ booth visitors), shifted internal language from tech platform to human idea, and won Gold at the A' Design Award.
